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I’ve struggled a lot in my B2B marketing career and I almost left marketing because of it.
But I’ve learned from my experiences and now I want to share my knowledge with you.
That’s why I’ve built my B2B Marketing Strategy Course - B2B Breakthrough Academy.
Learn my secrets to finally gaining respect as a B2B marketer without the burnout (because you're not alone).
Here are just a few of the incredibly inspirational 🙄 things people have told me in my 17 years working in B2B marketing:
“These leads are so cold, they’re practically frozen” - Sales Manager
“You don’t need budget, just get the leads in” - Finance Director
“All you do is order pens and say no to me” - Sales Rep
“You’re the biggest waste of money we’ve ever invested in.” - Founder
“What even is the point of marketing?” - General Manager
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Tired of being asked ‘where are the leads’? Same!
Do you feel like leadership doesn’t understand marketing and you’re stuck doing tedious tasks with no clear direction?
You’re spending most of your time:
✘ Spinning on the never-ending task wheel.
✘ Scrambling to get the right resources and budget for projects.
✘ Dealing with leadership that just asks “why aren’t you getting results?”
✘ Explaining for the 100th time what marketing actually is and attempting to gain some semblance of respect.
✘ Doubting yourself and struggling with imposter syndrome because you’re treated like a sales support team
I’ve been there.
You’re just seen as sales support staff with no time to step back and create a full marketing strategy that will actually help the business.
But that’s where I come in.
The B2B Breakthrough Academy
I’ve created my online course
Learn how to create & activate the right marketing strategy with my 13-week course: now open!
✅ With clear and effective practical steps
✅ Without the jargon
✅ With skill-building in how to get leadership buy-in and increase your marketing budget
Your breakthrough moment in your B2B marketing career is here!
"Taking the BBA course has turned chaos into clarity in our marketing."
"I've become a more organized, confident and informed marketer. Working with Jade is a breath of fresh air - her course is a must for b2b marketers!"
– Lise D.
Marketing & Communication Manager at Elastify
– Zanaba P.
Marketing Manager, Gillespie Manners
– Jennifer J.
Director of Marketing, Mio, United States
– Lucy M.
Marketing & Communications Manager, McAuliffe Group, United Kingdom
"Taking Jade's course was a game-changer for me, both professionally and personally."
"I feel a much greater sense of connection and community thanks to the course. It's so easy to feel like you're alone when you're a 1 person marketing team, the community element is invaluable!"
– Lise D.
Marketing & Communication Manager at Elastify
– Zanaba P.
Marketing Manager, Gillespie Manners
– Jennifer J.
Director of Marketing, Mio, United States
– Lucy M.
Marketing & Communications Manager, McAuliffe Group, United Kingdom
"Jade's guidance transformed my transition from an individual contributor to a strategic thinker."
"She [Jade] equipped me with valuable skills and a fresh perspective. I highly recommend Jade's course for marketers looking to grow in their role."
– Lise D.
Marketing & Communication Manager at Elastify
– Zanaba P.
Marketing Manager, Gillespie Manners
– Jennifer J.
Director of Marketing, Mio, United States
– Lucy M.
Marketing & Communications Manager, McAuliffe Group, United Kingdom
"BBA is an incredible resource for SME marketers who want to step up in their careers!"
"I spent years (and plenty of money) trying to gain the strategic knowledge that Jade's B2B Breakthrough course imparts in just 6 weeks."
– Lise D.
Marketing & Communication Manager at Elastify
– Zanaba P.
Marketing Manager, Gillespie Manners
– Jennifer J.
Director of Marketing, Mio, United States
– Lucy M.
Marketing & Communications Manager, McAuliffe Group, United Kingdom
They may blame you, but it isn’t all your fault
Here’s the deal, B2B companies aren’t getting results because of the Marketing Gap.
Thousands of pounds wasted, a confused marketing department, and a lack of cohesion between Jr marketers and leadership leading to no clear direction is the result.
We solve this through education, empowerment, and a strategic marketing plan.
I want to help you find your voice and feel confident to stand up to leaders professionally by building assertiveness skills and developing your strategic marketing knowledge.
I want you to know that you can do this, and with my help, you’ll build a clear marketing plan and be able to put it into action.
Click here to start making your marketing plan!
And that’s where I come in.
The Marketing Gap
The void between the board of directors and any marketing resource you have in house.
Lack of Clear Vision & Budget
Leadership lacks a clear marketing vision and doesn’t give the appropriate budget needed (between 4-10% of sales revenue!).
The Marketing Task Wheel
Marketers get assigned endless time-consuming marketing tasks with no clear direction or end-goal - leading to burnout and no results!
Lack of Clear Vision & Budget
Leadership lacks a clear marketing vision and doesn’t give the appropriate budget needed (between 4-10% of sales revenue!).
The Marketing Gap
The void between the board of directors and any marketing resource you have in house.
The Marketing Task Wheel
Marketers get assigned endless time-consuming marketing tasks with no clear direction or end-goal - leading to burnout and no results!
Lack of Clear Vision & Budget
Leadership lacks a clear marketing vision and doesn’t give the appropriate budget needed (between 4-10% of sales revenue!).
The Marketing Gap
The void between the board of directors and any marketing resource you have in house.
The Marketing Task Wheel
Marketers get assigned endless time-consuming marketing tasks with no clear direction or end-goal - leading to burnout and no results!
Hey B2B Marketer,
I’m Jade, your B2B Marketing Coach and Course Leader (and amateur DM therapist) specialising in marketing strategy.
I'm truly passionate about helping B2B marketers like you to up your strategic game, boost your confidence in handling those tricky conversations, and craft a clear-cut marketing plan for your business.
But at the heart of it all, I'm here to share stories that make you feel less alone, understood, and heard, because I've walked in your shoes.
Learn More About Jade
Crafted with careful thought, years of experience in the industry, and with YOU in mind…
The B2B Breakthrough Academy
I built this course to help you create a marketing plan that moves your business forward.
I've been exactly where you are:
✘ Navigating how to become more strategic.
✘ Constantly fighting for a budget.
✘ Struggling with the never-ending task wheel.
✘ Wrestling with imposter syndrome.
This isn’t just another course…
✘ That will leave you confused about which marketing models to use.
✘ That will leave you overwhelmed.
✘ That will make your imposter syndrome worse.
This course will break down how to build a strategic marketing plan in a clear, understandable way.
We’ll teach you how to use the specific templates and models that I use every day for B2B Marketing success. Then we’ll help you build skills so you can be more confident and assertive in your job.
Anxious about pitching this course to leadership?
Download my free pitch document to share with leadership - full of all the important details your boss needs to sign off on this course!
I’m ready for this–view the course
Don’t worry - I got you.
Click here to get your free leaders guide!
B2B Breakthrough Academy FAQs
B2B Breakthrough Academy (BBA) is a 6 module marketing strategy course, drip fed over a 13 week programme to help you pace your journey. It includes all the templates you need to build your marketing strategy and module-based lessons as well as additional video trainings to support you and demo completed templates. You can also join Live Q&A's with Jade and ask questions in the community.
How long do I have access to the course materials?
What level of experience in marketing is required to enrol in this course?
How much time should I allocate each week to complete the course and build my marketing strategy?
Is there a community or support network included with this course?
Is there any ongoing support or resources available after completing the course?
What is the structure of the course?
What if I find the course is not for me?
Are there discounts available for individuals with limited financial resources?
Is the course accessible to individuals with disabilities?
Do you offer support for non-native English speakers?
How will this course benefit our marketing person or team?
How is this course different from other B2B marketing courses available?
How much does the course cost?
For Directors and Decision Makers:
You have lifetime access to course materials and future updates.
How long do I have access to the course materials?
What level of experience in marketing is required to enrol in this course?
How much time should I allocate each week to complete the course and build my marketing strategy?
Is there a community or support network included with this course?
Is there any ongoing support or resources available after completing the course?
What is the structure of the course?
What if I find the course is not for me?
Are there discounts available for individuals with limited financial resources?
Is the course accessible to individuals with disabilities?
Do you offer support for non-native English speakers?
How will this course benefit our marketing person or team?
How is this course different from other B2B marketing courses available?
How much does the course cost?
For Directors and Decision Makers:
This course is designed for those with at least 2 years of marketing experience and who are currently working in marketing. It is not open to business leaders, Directors, CEO's, or Sales Leaders.
How long do I have access to the course materials?
What level of experience in marketing is required to enrol in this course?
How much time should I allocate each week to complete the course and build my marketing strategy?
Is there a community or support network included with this course?
Is there any ongoing support or resources available after completing the course?
What is the structure of the course?
What if I find the course is not for me?
Are there discounts available for individuals with limited financial resources?
Is the course accessible to individuals with disabilities?
Do you offer support for non-native English speakers?
How will this course benefit our marketing person or team?
How is this course different from other B2B marketing courses available?
How much does the course cost?
For Directors and Decision Makers:
The programme you will be taken through is 13 weeks which is enough time to complete your strategy. You'll want to allocate at least 2-3 hours a week. You’re providing the company's essential marketing needs, and you might want to take a bit more time with it.
How long do I have access to the course materials?
What level of experience in marketing is required to enrol in this course?
How much time should I allocate each week to complete the course and build my marketing strategy?
Is there a community or support network included with this course?
Is there any ongoing support or resources available after completing the course?
What is the structure of the course?
What if I find the course is not for me?
Are there discounts available for individuals with limited financial resources?
Is the course accessible to individuals with disabilities?
Do you offer support for non-native English speakers?
How will this course benefit our marketing person or team?
How is this course different from other B2B marketing courses available?
How much does the course cost?
For Directors and Decision Makers:
When you sign up for BBA you get 1 year free access to our exclusive community! You'll join our community hosted on Circle for networking and have the option to find an accountability partner, some of our students have even formed accountability groups. B2B Jade also goes live with Q&A's to help you.
How long do I have access to the course materials?
What level of experience in marketing is required to enrol in this course?
How much time should I allocate each week to complete the course and build my marketing strategy?
Is there a community or support network included with this course?
Is there any ongoing support or resources available after completing the course?
What is the structure of the course?
What if I find the course is not for me?
Are there discounts available for individuals with limited financial resources?
Is the course accessible to individuals with disabilities?
Do you offer support for non-native English speakers?
How will this course benefit our marketing person or team?
How is this course different from other B2B marketing courses available?
How much does the course cost?
For Directors and Decision Makers:
Lifetime access to materials and you have 1 year free access to our exclusive community for continuous support and learning.
How long do I have access to the course materials?
What level of experience in marketing is required to enrol in this course?
How much time should I allocate each week to complete the course and build my marketing strategy?
Is there a community or support network included with this course?
Is there any ongoing support or resources available after completing the course?
What is the structure of the course?
What if I find the course is not for me?
Are there discounts available for individuals with limited financial resources?
Is the course accessible to individuals with disabilities?
Do you offer support for non-native English speakers?
How will this course benefit our marketing person or team?
How is this course different from other B2B marketing courses available?
How much does the course cost?
For Directors and Decision Makers:
A refund is available within 14 days if you access the course platform and find it isn't for you.
How long do I have access to the course materials?
What level of experience in marketing is required to enrol in this course?
How much time should I allocate each week to complete the course and build my marketing strategy?
Is there a community or support network included with this course?
Is there any ongoing support or resources available after completing the course?
What is the structure of the course?
What if I find the course is not for me?
Are there discounts available for individuals with limited financial resources?
Is the course accessible to individuals with disabilities?
Do you offer support for non-native English speakers?
How will this course benefit our marketing person or team?
How is this course different from other B2B marketing courses available?
How much does the course cost?
For Directors and Decision Makers:
Contact support@b2bjade.com to discuss financial difficulties.
How long do I have access to the course materials?
What level of experience in marketing is required to enrol in this course?
How much time should I allocate each week to complete the course and build my marketing strategy?
Is there a community or support network included with this course?
Is there any ongoing support or resources available after completing the course?
What is the structure of the course?
What if I find the course is not for me?
Are there discounts available for individuals with limited financial resources?
Is the course accessible to individuals with disabilities?
Do you offer support for non-native English speakers?
How will this course benefit our marketing person or team?
How is this course different from other B2B marketing courses available?
How much does the course cost?
For Directors and Decision Makers:
We are committed to providing an inclusive learning environment and we are open to accommodating specific accessibility needs where we can. Please contact us at support@b2bjade.com to discuss any accommodations required.
How long do I have access to the course materials?
What level of experience in marketing is required to enrol in this course?
How much time should I allocate each week to complete the course and build my marketing strategy?
Is there a community or support network included with this course?
Is there any ongoing support or resources available after completing the course?
What is the structure of the course?
What if I find the course is not for me?
Are there discounts available for individuals with limited financial resources?
Is the course accessible to individuals with disabilities?
Do you offer support for non-native English speakers?
How will this course benefit our marketing person or team?
How is this course different from other B2B marketing courses available?
How much does the course cost?
For Directors and Decision Makers:
A good understanding of English is necessary for full engagement.
How long do I have access to the course materials?
What level of experience in marketing is required to enrol in this course?
How much time should I allocate each week to complete the course and build my marketing strategy?
Is there a community or support network included with this course?
Is there any ongoing support or resources available after completing the course?
What is the structure of the course?
What if I find the course is not for me?
Are there discounts available for individuals with limited financial resources?
Is the course accessible to individuals with disabilities?
Do you offer support for non-native English speakers?
How will this course benefit our marketing person or team?
How is this course different from other B2B marketing courses available?
How much does the course cost?
For Directors and Decision Makers:
Your marketing team will gain practical, actionable strategies to improve performance and contribute to your company's success.
How long do I have access to the course materials?
What level of experience in marketing is required to enrol in this course?
How much time should I allocate each week to complete the course and build my marketing strategy?
Is there a community or support network included with this course?
Is there any ongoing support or resources available after completing the course?
What is the structure of the course?
What if I find the course is not for me?
Are there discounts available for individuals with limited financial resources?
Is the course accessible to individuals with disabilities?
Do you offer support for non-native English speakers?
How will this course benefit our marketing person or team?
How is this course different from other B2B marketing courses available?
How much does the course cost?
For Directors and Decision Makers:
This course is uniquely tailored to address the specific challenges and needs of B2B marketers, drawing from real-life scenarios and years of experience in the field. It provides actionable steps and practical tools to implement effective marketing strategies.
How long do I have access to the course materials?
What level of experience in marketing is required to enrol in this course?
How much time should I allocate each week to complete the course and build my marketing strategy?
Is there a community or support network included with this course?
Is there any ongoing support or resources available after completing the course?
What is the structure of the course?
What if I find the course is not for me?
Are there discounts available for individuals with limited financial resources?
Is the course accessible to individuals with disabilities?
Do you offer support for non-native English speakers?
How will this course benefit our marketing person or team?
How is this course different from other B2B marketing courses available?
How much does the course cost?
For Directors and Decision Makers:
The introductory offer price is £797 which is guaranteed for a limited number of spaces, after those have sold the full price is £1,297.
How long do I have access to the course materials?
What level of experience in marketing is required to enrol in this course?
How much time should I allocate each week to complete the course and build my marketing strategy?
Is there a community or support network included with this course?
Is there any ongoing support or resources available after completing the course?
What is the structure of the course?
What if I find the course is not for me?
Are there discounts available for individuals with limited financial resources?
Is the course accessible to individuals with disabilities?
Do you offer support for non-native English speakers?
How will this course benefit our marketing person or team?
How is this course different from other B2B marketing courses available?
How much does the course cost?
For Directors and Decision Makers:
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B2B Jade helps B2B Marketers level up their marketing abilities through strategic skill-building: learn how to get promoted, how to fight for your budget, how to create a marketing strategy, and how to relieve burnout through B2B Jade.
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Ready to get off the task wheel?
Create a clear B2B marketing strategy with these 6 steps that will set your marketing up for success.
Learn from B2B Jade on her next live webinar! Strengthen key marketing skills: how to get promoted, how to fight for your budget, how to relieve burnout…
Ready to RISE UP and make a breakthrough in your marketing career?
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Download this free pitch document that has everything leadership needs to sign off on this course!
Anxious about pitching this course to your boss?
Don’t worry, I’ve got you.
